Artificial intelligence must serve society and enhance human creativity.

Read the SAA comprehensive position clarifying the specific challenges Artificial Intelligence poses to European audiovisual authors and their collective management organisations (CMOs).

As the EU Council, Parliament and Commission third trilogue negotiations’ meeting will take place next week, the SAA strongly calls on the negotiators to build on the EU Parliament’s proposals to impose transparency obligations on the providers of foundation models and to establish clear rules that protect and promote the continued development of human creativity and original works.

It has become impossible to ignore the elephant (or robot) in the room. Over the last few years, the technology surrounding Artificial Intelligence has experienced exponential growth. The development of large language models, such as Chat GPT, which was introduced in late 2022, has since triggered a wave of transformation across numerous industries, not least within the audiovisual sector.

On the occasion of the adoption of the European Parliament report on the Artificial Intelligence Act, the SAA issues a statement to welcome the report that partly addresses generative AI, while challenges for creators remain.

In recent years, there has been an important increase on the use of AI in the audiovisual and media sectors. This raises key questions on authorship and creativity.

Alongside tackling the COVID-19 crisis, the European Commission and the European Parliament have continued working on establishing a European approach for the development of Artificial Intelligence (AI). The SAA had a look at the topic to try to understand how AI is used in the audiovisual sector and what its impact on authors is.