Media Futures Forum presents 8 point action plan

SAA patron Robert Alberdingk Thijm mixes with big business to make sure authors’ rights are respected.

Neelie Kroes announced on 27th June on her blog the publication of her Media Futures Forum’s recommendations. The recommendations consist of 8 solutions to counter a number of bottlenecks that are stopping Europe fully embracing a digital media future.  Key suggestions within the paper include harmonising reduced VAT rates on physical and digital forms of the same product, rewarding creators and the creation of content, collective negotiations, adapted financial support for audiovisual creation.

The group will meet again by the end of the year to assess the progress made.