EU Parliament report on the AVMS Directive revision
1 September 2016
Contributions
Proposal for a Directive amending the Audiovisual Media Services Directive 2010/13/EU
Executive summary
Scope
- SAA welcomes the Commission’s proposal to cover video-sharing platform services for some requirements.
- SAA supports the European Parliament (EP) co-rapporteurs’ proposal to extend this inclusion to further requirements, in particular regarding advertising, sponsorship and product placement principles.
- SAA however questions the need for a definition of user-generated videos which might create confusion.
Promotion of European works
- SAA welcomes the new requirements of Art 13 for a catalogue obligation of European works, prominence of European works and the possibility for Member States to impose financial contributions on on-demand services, even when established in another Member State but targeting their audience. These requirements should however be strengthened to deliver meaningful results.
- SAA proposes:
- a catalogue obligation of 30% as a minimum, raised to 40% after three years of implementation,
- an indication of what prominence is,
- a mandatory requirement for financial contributions,
- and efficient implementation, by requesting ERGA drafts implementation guidelines.
Commercial communications
- Among the numerous proposals to relax advertising rules, SAA opposes the possibility of interrupting films every 20 minutes instead of every 30 minutes.