SAA - Society of Audiovisual Authors

EU Parliament contribution on the implementation report on the AVMS Directive

12 October 2022 Contributions
© EU Parliament 2024, Photographer: Daina Le Lardic

4 ways to improve the AVMS Directive: The SAA’s contribution to the European Parliament’s implementation report on the Audiovisual Media Services Directive

The SAA welcomes the European Parliament’s report on the implementation of the AVMS Directive. It comes at a crucial time of the transformation of the audiovisual sector landscape in Europe, heavily impacted by the growing role of US platforms in the production market, their dominance of the distribution market, and the difficult recovery from the COVID pandemic, with our cinemas struggling to attract the audience back after months of closure.

In these troubled times, fortunately, we have the AVMS Directive that is the landmark legislation for the European audiovisual sector and its main cultural policy instrument.

These are 4 ways for the EU to ensure that the Directive is reaching its cultural policy objectives and better promote and support audiovisual creators in Europe:

  • A higher minimum quota for European works in the catalogue of VOD services
  • Mandatory measures ensuring the prominence of European works
  • Mandatory investment obligation of service providers
  • Defending the European model of author’s rights

Download the SAA position.