SAA - Society of Audiovisual Authors

Let culture lead us forward - increase the budget of Creative Europe

30 June 2025 News
(c) Gesrey, 123RF

The SAA is one of the more than 70 associations that have signed a joint letter from the cultural and creative sectors calling for an increased Creative Europe budget. This comes ahead of the EU Commission’s unveiling of its proposal for the next Multiannual Financial Framework (2028–2034) and amid rumours of a potential cut to the Creative Europe budget.

A call to the European Parliament, the European Commission, and Member States

Culture is the strongest force binding EU citizens together.

According to the 2025 Eurobarometer, culture ranks as the number one factor contributing to a sense of community among Europeans - above other factors, such as shared values, history, economy, language, education, the rule of law, healthcare and environmental concerns.

Europe needs unity.

In an era marked by geopolitical instability, military invasions, democratic backsliding, economic pressures, and weakened alliances, Europe faces profound tests. These challenges require bold investments in what makes this continent resilient and competitive. But let us be clear: no investment will succeed unless Europeans feel connected - to each other and to a shared vision for the future.

Competitiveness needs solidarity. Solidarity begins with culture.

The capacity to stand together in crisis, to make difficult compromises for the collective good, and to move forward as one Europe depends not just on treaties or budgets, but on trust, empathy, and a shared cultural horizon. Culture fosters these human ties. It is the bridge between peoples and the foundation of a meaningful European project.

In a divided world, culture is our common ground.

As hostility and polarisation rise globally, culture remains one of the few spaces where humanity can still imagine a better world - together, beyond today’s divisions. If Europe wants to lead in this fractured world, it must champion cultural dialogue, not as an afterthought, but as a strategic priority.

Let’s not abandon Europe’s cultural leadership.

The EU has long played a leading role in promoting cultural cooperation across borders - advancing mutual understanding, creative collaboration, and peace. This role is more vital than ever. While other global players retreat from cultural openness Europe has a historic opportunity to step forward. Not to promote its own culture above others, but to uphold culture as a universal good: a space for global connection, reflection, and shared responsibility.

This is why we must invest in culture.

Creative Europe is the EU’s only programme fully dedicated to culture and the creative sectors. Reiterating our support for the call and letter initiated by Culture Action Europe, we call on the European Parliament, the European Commission, and Member States to preserve Creative Europe as a stand-alone programme in the next Multiannual Financial Framework, double its budget and to raise the overall budget for culture to 2% of the MFF. 

By doing it, what does the EU have to lose?

Almost nothing, in financial terms. It would still be a tiny fraction of EU spending.

What does it stand to gain?

A great deal: renewed solidarity, deeper community, and strengthened global leadership - values no crisis can afford to lose.

This call is urgent.

Across the continent, public funding for culture is being reduced. Attacks on artistic freedom are growing. Inflation, austerity, and political pressure have left artists and cultural workers underpaid, undervalued, and vulnerable. We risk silencing the very voices that keep European democracy alive, critical, and inclusive.

Is this the reality that will inspire people to believe in Europe’s future? Or act in solidarity when it matters most?

If we believe in a stronger Europe - and a better world - we must invest in its cultural foundation. Double the Creative Europe budget. Safeguard its independence. Let culture lead us forward.


Download the letter with the list of signatories.