We, representatives of the European film and audiovisual sector and the press sector, welcome the European Commission’s ambition to strengthen support for culture, audiovisual, media and democratic values under the future AgoraEU programme.
However, we express strong concerns regarding the proposed grouping of the audiovisual and news within a single “MEDIA+” strand. Together, we wish to strongly underline that the film and audiovisual sector and the media and press sectors operate under very distinct processes, economic models, regulatory frameworks, and market dynamics, and therefore require each their own tailored policy approaches and dedicated financial support.
Therefore, to ensure fairness, effectiveness and stability in Programme implementation, as well as maximum impact in reaching the Programme specific objectives, we call on the Member States of the Council of the European Union and the European Parliament to:
Such an approach is essential to provide inclusivity, predictability and visibility to project holders across both ecosystems. It will also prevent the need for repeated, complex annual negotiations, whose outcomes risk being influenced by unequal capacities to shape budgetary decisions.
A clear and balanced structure is a prerequisite for preserving the diversity, competitiveness and sustainability of Europe’s film and audiovisual sector and media and press sectors.
We stand ready to engage constructively with EU institutions to ensure that AgoraEU and MEDIA+ delivers on their objectives while respecting the specific needs of each ecosystem.